On my blog, and through my newsletter TechTonic Shifts (TTS), I write daily articles about tech and AI. It’s my attempt at building the most awful tech-tabloid on the planet, because, let’s face it, the tech world is absurd, and sometimes you just need a little sarcasm to make sense of it all.
I write about the VIP room stories of Big Tech, AI breakthroughs, and the chaos of emerging technologies, and all with a healthy dose of skepticism. You can read it on LinkedIn, or better yet, check it out on the TechTonic Shifts blog. If you’re not into daily doses of chaos, don’t worry, you can also subscribe to my weekly newsletter with a summary of all the gnarly things that happened in the soap opera called Big Tech.
Here are a few examples of the blogs you can find on TechTonic Shifts:
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“TechTonic Shifts is my daily tech fix. Marco’s “alternative” take on AI and machine learning make complex topics a breeze. It’s like chatting with a tech-savvy mate over a pint. If you’re into tech, this newsletter is a must-read.”
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Agija Brūne
Marco, your articles are the perfect mix of tech doomscrolling and stand-up comedy. Only you could make AI panic sound this entertaining. Here’s to another year of chaos and your hilarious commentary keeping us sane through it all. Never stop stirring the AI pot!”
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tts Blog posts
Explore TechTonicShifts, where I challenge the very industry I thrive in, questioning its motives, exposing its flaws, and igniting conversations that matter.
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AI GENERATED EXCERPT: The AI productivity paradox emerges from high adoption rates and substantial investments in AI, but stagnant productivity growth persists. Many organizations merely integrate AI tools without substantial redesign of workflows, leading to minimal real impact. Consequently, improvements are often overshadowed by operational chaos, resulting in cost without significant productivity gains.
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AI GENERATED EXCERPT: The author discusses reactions to AI optimism, highlighting that people are comfortable with AI’s potential until it becomes costly and imposes a measurable impact. The divide between access to basic and advanced AI tools leads to inequality, as those who can afford superior systems gain significant advantages. Ultimately, the article argues for…
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AI GENERATED EXCERPT: Europe has awakened to the reality that regulating technology cannot overcome its dependence on foreign AI advancements. Recognizing that sovereignty in AI requires foundational infrastructure, data, and models, Europe is now scrambling to strengthen its capabilities. However, it still faces challenges in achieving true independence and innovation amidst existing dependencies.
Portfolio Marco van Hurne 